Ruby Dares was founded following research and feedback from women of all body types. Issues commonly raised were; problems with fit, sizing, poking wires and thin straps. People were fed up with heavy, bulky fabrics and lack of variety in their size. This set us a challenge to provide a non-wired bra that fits and supports, using delicate and luxurious fabric.

Ruby Dares was born out of a passion to bring ethically made lingerie to all body types. We are a small team based in London, dedicated to producing quality lingerie. We aim to bridge the gap in the market and focus on non-wired bra styles in sizes 28-44 D-K and 40-50 AA-C, giving people more choices for smaller and larger band sizes. We also offer a bespoke service for those not within our size range.

With specialist training and industry experience, all Ruby Dares’ lingerie is handmade in England to a high quality. We feel that women of all shapes and sizes should be able to purchase great fitting lingerie and feel good.

Each piece is designed, cut and made in our London studio. In order to be more sustainable and reduce waste, each garment is made to order, so we do not hold any stock. We are able to use as much of the fabric as possible with little waste. We believe in slow fashion and that quality lingerie needs time. Care is taken with every garment that is made to ensure that you will have a garment that lasts.