LINGERIE FOR THE FULLER BUST
Ruby Dares was born out of a passion to bring ethically made lingerie to all body types. As an independent British brand, we aim to bridge the gap in the market and focus on non-wired bra styles for the fuller bust; support, fit and comfort are of high importance to us, so you feel supported and confident in our lingerie. We believe in slow fashion and that quality lingerie needs time, each garment is made to order in England, so we do not hold any stock. We use a variety of fabrics; including repurposed vintage garments. Due to our ethical and sustainable approach to production, we are able to use as much of the fabric as possible with little waste.
SHOP PRODUCTS
BRAS
Designed to support the fuller bust using the finest fabrics.
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BRIEFS
Match or create your own unique set, with a classic or high waist brief.
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SUSPENDERS
Complete your look with our six strapped suspenders
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BRIDAL
Timeless lingerie and accessories for your special day
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Slips
An essential in any wardrobe.
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ACCESSORIES
Using stainless steel and sustainable cork
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THE WAY WE WORK
Ethically & Sustainably Made
We are constantly trying to find ways to improve the way we work. Currently some of our collection use regenerated fabrics, we are always thinking of ways where possible; of using more recycled and sustainable fabrics in future collections. We do all we can to support UK suppliers and manufacturers, and source the majority of our fabrics from UK suppliers.
Made To Order
We believe that the best approach is to only cut and make when a garment has been ordered. This method reduces waste, which is better for the environment. Since we use this approach, it takes a little longer than normal to receive your garments – but it will be worth the wait. All our garments are handmade in our London studio.
Limited Availability
We are able to offer a variety of different types of fabrics, laces and prints. This means that our collections are flexible and we will be able to create new designs throughout the year. We order small quantities of fabric, which means that once the fabric has finished, it is gone!
Testimonial
“I loved this bra from the time I tried it on to now… As a large size person, the design is so comfortable and fashionable that you can easily mistake it for one of your favourite Bra… I would invest in several bras because it feels good!! I can’t say enough about the experience of wearing this bra.”
– Patricia