Ruby Dares was born out of a passion to bring ethically made lingerie to all body types. As an independent British brand, we aim to bridge the gap in the market and focus on non-wired bra styles for the fuller bust; support, fit and comfort are of high importance to us, so you feel supported and confident in our lingerie. We believe in slow fashion and that quality lingerie needs time, each garment is made to order in England, so we do not hold any stock. We use a variety of fabrics; including repurposed vintage garments. Due to our ethical and sustainable approach to production, we are able to use as much of the fabric as possible with little waste.